How OpenAI turned its coding tools into dots, an always-on personal assistant

The always-on AI personal assistant, which keeps working in the background even when you aren’t asking it to, is this year’s answer to the question of how people will actually use deep learning models. The startup Instinct became an overnight sensation, and Meta put the full force of its marketing behind its assistant, Muse. OpenAI wasn’t going to be left out. The company released dots, its assistant offering, at its developer day in late September. Alexander Embiricos, who leads OpenAI’s enterprise product team, joined us at TechCrunch Disrupt this month to explain where the product came from—starting with the question of why so many companies seem to be turning to cutesy mascots as avatars for their trillion-parameter matrix multiplication machines. “There’s kind of this convergent evolution happening,” Embiricos said of the efforts to build AI assistants. “As we were working on the product, we realized if we could frame this as, it’s an entity and it’s a single conversation, not many different conversations….it starts to become intuitive.” The assistant is available in the ChatGPT desktop and mobile apps to subscribers on the Pro tier or higher, with plans starting at $100 a month. Once it is connected to your calendar, email, computer and other tools, the agent tries to help you get your work done. Embiricos points out that you could achieve much of dots’ functionality with Open AI’s Codex app, its coding tool, released at the beginning of this year. But that requires more work and hand-holding. He recalled celebrating when his wife started leaving her computer on all night so that her agents could keep working. “On the product team, what I think about is, how do we make this intuitive and useful to people?” he told Disrupt attendees. “A lot of that isn’t building some new piece of tech into the product; it’s how you frame it to the user and how it feels.” The path from chat bot to coding tool to personal assistant Making the technology feel intuitive meant repackaging the functionality of the company’s models into something more accessible, a path it was already on as it spun ChatGPT Work out of the agentic coding tools it had built for software engineers. Even the name—a play on the negative space inside of OpenAI’s logo—is intended “to feel like just something that could eventually be ubiquitous.” (Asked when he learned that rival AI entrepreneur Elon Musk owns the dot.com URL, Embiricos said, “I found out very late.”) The idea of a persistent …