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paperGoogle Scholar·25 Oct 2026·W Hurst, T Abbas, B Tekinerdogan…

From Avatar to Self: Embodiment, Identity, and the Proteus Effect in LLM-Based Multi-Agent AI Simulation

A multi-agent LLM simulation that tests whether identity framing changes agent behavior, the Proteus effect.

Abstract

Computers in Human …, 2026 - Elsevier. This article presents Café Proteus, a browser-based multi-agent simulation platform designed to investigate whether identity framing was associated with consistent …